The Wordmark

Our logo is a very valuable asset. 
It is always either black or white. The Littlstar logo is never shown in other colors.

Download the Logo

White • EPS            Black • EPS

White • PNG           Black • PNG


The Icon

The Littlstar icon is the universal symbol for the brand. 
The icon should only be used in conjunction with the word Littlstar written in text in proximity to the icon. 
The white icon should be used against dark colors - preferably the red and black, the black icon should be used against light colors. 

Download the Icon

White • EPS            Black • EPS     

White • PNG           Black • PNG


Do’s & Don’ts

01 Leave space around the logo 
Always leave the logo some space to breathe. Use white or neutral backgrounds. 

02 Black, White, and Red all over…when possible
If it’s unavoidable to sit the logo on a Littlstar red or black background or
a photo, use the negative logo. 

03 Roses are red, Littlstar’s not brown
Do not sit the logo on top of ugly colors. 

04 Don’t let it disappear
Do not use the negative logo on backgrounds that are too light or cluttered. 

05 Not right (or left)  
Do not rotate the logo.

06 Leave it aloneee...  
Do not add embellishments like drop-shadows, embossings etc. to the logo.

 

Below are just some examples to illustrate:  


Typography

Words don’t just hold meaning, they communicate by their very form. 
We primarily use the Proxima Nova font family.
Using strong typography in our product enhances the user experience.

 

Proxima Nova
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
( . , : ; ? ! £ $ & @ * )   0 1 2 3 4 5 6 7 8 9